For Fraser Fir Growers · Avery County Roots
From the first seedling to the December sale — Fraser tracks every tree across its 10-year journey, handles your customers year-round, and gives you back the hours you spend on spreadsheets.
Join the pilot program
Inventory lives in notebooks that get wet. Planting records from 2017 are gone. Nobody knows which field has trees ready this December.
Last year's families don't know to come back until they see a sign in November. Half of them go somewhere else. You never knew who they were anyway.
Tree lot buyers want commitments in September. You're guessing inventory. Orders are on Post-its. Invoices go out late. Cash flow suffers.
Shearing windows get missed. Planting logs don't get updated. The operational calendar in your head doesn't survive the off-season.
What Fraser does
Three-tier structure: fields → plantings → individual trees. Every tree has a size class, harvest status, and history. Know what's harvestable this season and what's coming in 3 years.
Barcode scanning at the point of sale. Stripe payments built in. Captures walk-in customer emails. Marks trees sold the moment the card clears. Receipt includes next-year reservation link.
Manage tree lot buyers, allocate inventory across size classes, and send Stripe invoices in one click. Real-time availability forecast prevents over-commitment.
Fraser emails last year's customers in October with a pre-season reservation link — signed, personalized, tracked. No manual outreach. Converted reservations update inventory automatically.
Fraser's growth model tracks age → size class. At year 7, Fraser firs hit harvest-ready. See what you'll have by size class in 2027, 2028, 2029 — with wholesale commitments already deducted.
11 Fraser fir task templates pre-loaded: shearing windows, harvest readiness checks, planting dates, equipment maintenance. Fraser builds your year automatically. Overdue tasks get flagged every morning.
A family farm, an AI
Trey Barrier is a Fraser fir grower at Barrier Tree Farms in Jonas Ridge, Avery County, NC — he inherited the farm from his late father in 2015. He lives the reality every day: 10-year grow cycles, September wholesale commitments made without a real inventory count, shearing windows that slip, and the seasonal surge that swallows every spare hour in November and December.
His wife, Elizabeth Barrier, is the founder. She watched him run the farm on notebooks and phone calls and built Fraser to solve the problems she saw him face — not from the outside, but from right there in the same operation.
Fraser isn't a generic farm management tool. It's built for this specific operation — the Christmas tree cycle, the customer return problem, the wholesale buyers who want commitments before the trees are even tagged. Trey runs the farm and lives the problems. Elizabeth builds the solutions. The feedback loop is the whole point.
The pilot is free. In exchange, they want farms that will use it hard and tell them what's wrong.
"The moment you close the gate in December, your next season has already started. Fraser is the only tool built to think on that timeline."— Trey Barrier, Jonas Ridge NC · Barrier Tree Farms
Pilot Program
Fraser is in active use at Barrier Tree Farms right now. We're opening spots to 10–15 more operations this season. Elizabeth reviews every application personally.